“Empathy is at the heart of design. Without understanding what others see, feel, and experience, design is a pointless task.” – Tim Brown, CEO of IDEO, an innovation and design firm.
User Research allows us to explore User Experience before creating an application. It is a series of tests, experiments, and interviews with users that are carried out to prepare a high-level application design that meets the goals set by its creators and is positively perceived by its users. It is an application built in accordance with modern technological standards, with transparent and error-free code, eye-catching design in line with current trends, distinguished by good overall user experience.
An application with appropriate User Interface can only be built based on the results of User Research.
Why is this order important? By doing appropriate research and designing an application well, we can be sure that our solution is created properly and in accordance with the idea of User Experience and User Interface. We can then avoid situations in which the product is unintuitive and difficult to use, or even unnecessary on the market.
“According to the research published by Startup DevKit, 42% of startups fail due to not meeting the ‘product-market fit’ requirement.”
The most basic reason for conducting User Research is to discover the real needs of potential application users. This is how we can prepare its functionalities to meet these needs. As a result – thanks to a well-prepared User Research phase – we have reasons to believe that our application will be successful. A project that is not tailored to the target group is much less likely to succeed.
Thanks to User Research you will create tailor-made applications
Conducting interviews and observing potential users in the contexts in which they are likely to use the application is a common method of conducting User Research. These include methods such as experiments, texts, or questionnaires taking into account not only the needs of the user in relation to the application itself, but also reaching out to the socio-demographic data of the target group. The goal of User Research is to maximize the usability of an application. Using UX research we can verify whether the planned appearance of the application will be functional and intuitive to use. This gives us a basis for designing the interface of the solution in a way that ensures maximum usability, and thus – achieving the business goals set for the application.
User Research consists of different types of research in several different variants. We select research methods based on, among others, the type of application, budget, availability to potential users, and time. The benefits of performing UX research are as follows:
At Hicron Software House we use the following types of research:
“There’s no denying that digitization and human-computer interaction will continue to progress, so it is worth designing the UX and UI area appropriately, because a child or a teenager will use different tools than a person who is 30, 40 or 50, 60 years old. In our current reality, human-computer interaction is everywhere.”
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After carefully evaluating suppliers, we decided to try a new approach and start working with a near-shore software house. Cooperation with Hicron Software House was something different, and it turned out to be a great success that brought added value to our company.
With HICRON’s creative ideas and fresh perspective, we reached a new level of our core platform and achieved our business goals.
Many thanks for what you did so far; we are looking forward to more in future!
Hicron is a partner who has provided excellent software development services. Their talented software engineers have a strong focus on collaboration and quality. They have helped us in achieving our goals across our cloud platforms at a good pace, without compromising on the quality of our services. Our partnership is professional and solution-focused!
The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future. This project is a huge challenge: not only for us in terms of organization, but also for our partners – including Hicron – in terms of adapting the system to the needs and business models of PSA. Cooperation with Hicron consultants, taking into account their competences in the field of programming and processes specific to the automotive sector, gave us many reasons to be satisfied.
