Case Studies
Case study

Top-notch web solution with five-star user experience

Premium automotive 360° web campaign to set the trend in the industry
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The Business Challenge

  • Client
    German company
  • Industry

Winning customers in the automotive industry is particularly difficult. The competition is great, and the customers’ expectations – very high and keeps rising. That is why when our client was planning their new campaign, they were searching for the solution that guarantees customers the best experience.

An important part of the campaign was a presentation of a new model of a sports car. Our client needed an advanced web solution, that would not only showcase the car in the best possible light but also crown them as a trendsetter in the premium automotive industry.

The effects had to be perfect.


Our Solution

The first step was to create a team that will work closely with the client and their business stakeholders. We created a team lead by Agile Delivery Lead – a person that coordinates the work of developers and communicates with our clients to pass on their wishes and ideas. ADL is a part of all our projects.

Immediately we were faced with a big problem. Our client’s web solution had a high technical debt. We performed an audit to assessed crucial parts of the legacy code and provided a set of solutions that made the rest of the project independent.

A new technology stack for current and future projects contained the most up to date frameworks and libraries, as well as technology update recommendations for the existing legacy part.


The web solution was ready, but it did not mean our work was done yet. To ensure the client can perform similar top-notch campaigns in the future, we provided a set of best practices. Thanks to them, any similar project will have the same coding outcome – which is crucial in this kind of challenge.

Technologies We Used


The client’s premium campaign was a huge success.

The new model of sports car was presented in an innovative, eye-catching way – in a 360° view.

Technology stack was upgraded. New, advanced stack shortened delivery time and added to deluxe experience standards of our client.


What our partners say about us

After carefully evaluating suppliers, we decided to try a new approach and start working with a near-shore software house. Cooperation with DSS from Hicron was something different, and it turned out to be a great success that brought added value to our company.

With HICRON’s creative ideas and fresh perspective, we reached a new level of our core platform and achieved our business goals.

Many thanks for what you did so far; we are looking forward to more in future!

hdi logo
Jan-Henrik Schulze
Head of Industrial Lines Development at HDI Group

Hicron is a partner who has provided excellent software development services. Their talented software engineers have a strong focus on collaboration and quality. They have helped us in achieving our goals across our cloud platforms at a good pace, without compromising on the quality of our services. Our partnership is professional and solution-focused!

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Phil Scott
Director of Software Delivery at NBS

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