Top-notch web solution with five-star user experience
Case study

Top-notch web solution with five-star user experience

Premium automotive 360° web campaign
to set the trend in the industry
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About the project

  • Industry
  • Location
    HQ in Germany
  • Cooperation

Winning customers in the automotive industry is particularly difficult. The competition is great, and the customers’ expectations – are very high and keep rising. That is why when our client was planning their new campaign, they were searching for an IT partner able to create a solution that guarantees customers the best experience.



The Challenge

  • Our client needed an advanced web solution, that would not only showcase the new model of a sports car in the best possible light but also crown them as a trendsetter in the premium automotive industry.
  • An important part of the campaign was a presentation of a new model of a sports car. However, they were not looking for a one-time solution, but rather a new approach to win premium customers.


Scope & Highlights

360° rotation view launch

Cloud-based solution

1 Audit

Best practices for the future

Our Approach

  • The first step was to compose a team that will work closely with the client and their business stakeholders. We created a team lead by Agile Delivery Lead – a person that coordinates the work of developers and communicates with our clients to pass on their wishes and ideas. ADL is a part of all our projects.
  • Immediately we faced a big problem. Our client’s web solution had a high technical debt. We performed an audit to assess crucial parts of the legacy code and provided a set of solutions that made the rest of the project independent.
  • A new technology stack for current and future projects contains the most up-to-date frameworks and libraries, as well as technology update recommendations for the existing legacy part.
  • To ensure the client can perform similar top-notch campaigns in the future, we provided a set of best practices. Thanks to them, any similar project will have the same coding outcome – which is crucial in this kind of challenge.

Technologies we used


The client’s premium campaign was a huge success.

The new model of sports car was presented in an innovative, eye-catching way – in a 360° view.

Technology stack was upgraded. New, advanced stack shortened delivery time and added to deluxe experience standards of our client.

From our library

Hicron Software House digitizing Automotive supply chain


What our partners say about us

After carefully evaluating suppliers, we decided to try a new approach and start working with a near-shore software house. Cooperation with Hicron Software House was something different, and it turned out to be a great success that brought added value to our company.

With HICRON’s creative ideas and fresh perspective, we reached a new level of our core platform and achieved our business goals.

Many thanks for what you did so far; we are looking forward to more in future!

hdi logo
Jan-Henrik Schulze
Head of Industrial Lines Development at HDI Group

Hicron is a partner who has provided excellent software development services. Their talented software engineers have a strong focus on collaboration and quality. They have helped us in achieving our goals across our cloud platforms at a good pace, without compromising on the quality of our services. Our partnership is professional and solution-focused!

NBS logo
Phil Scott
Director of Software Delivery at NBS

The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future. This project is a huge challenge: not only for us in terms of organization, but also for our partners – including Hicron – in terms of adapting the system to the needs and business models of PSA. Cooperation with Hicron consultants, taking into account their competences in the field of programming and processes specific to the automotive sector, gave us many reasons to be satisfied.


PSA Group - Wikipedia
Peter Windhöfel
IT Director At PSA Group Germany

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