E-commerce online store adapted to the hottest season
Case study

E-commerce online store adapted to the hottest season

Cloud optimization of the online store for the Black Friday's shopping spree
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The Business Challenge

  • Industry

Cloud-based e-commerce case study

If your online store is inaccessible during the Black Friday, you are losing money – this is the fact. In your best interest is to prepare the environment for the increased number of customers. One way to do this is with the cloud.

Our client’s shop was not reliable. Both response and accessibility were having delays, and on top of that, the process of system deployment was not efficient.

High level management was right to be concerned about the stream revenue in the upcoming Black Friday season. The action had to be taken fast.

Our Solution

We quickly discovered one of the biggest problems was a database. Its optimization became the top priority for the Hicron Software House team.

Next, to improve the production environment, we built a new one, based on autoscaling. engineers decided to build it in the Microsoft Azure environment.

Following that, we architectured new deployment pipelines. In that way, we completely remodeled the deployment process, making it much faster and more reliable.

Of course, as with all our projects, we did not forget about QA. Constant testing ensured that the code was clear and had no bugs.



The online store was up and ready for the Black Friday, ensuring the company’s revenue.

Deployment processes sped up significantly, thanks to which the company can better and quicker respond to its customers’ needs.

The online store is stable and responds to customers’ queries without a delay. It is also available at all times.


What our partners say about us

After carefully evaluating suppliers, we decided to try a new approach and start working with a near-shore software house. Cooperation with Hicron Software House was something different, and it turned out to be a great success that brought added value to our company.

With HICRON’s creative ideas and fresh perspective, we reached a new level of our core platform and achieved our business goals.

Many thanks for what you did so far; we are looking forward to more in future!

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Jan-Henrik Schulze
Head of Industrial Lines Development at HDI Group

Hicron is a partner who has provided excellent software development services. Their talented software engineers have a strong focus on collaboration and quality. They have helped us in achieving our goals across our cloud platforms at a good pace, without compromising on the quality of our services. Our partnership is professional and solution-focused!

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Phil Scott
Director of Software Delivery at NBS

The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future. This project is a huge challenge: not only for us in terms of organization, but also for our partners – including Hicron – in terms of adapting the system to the needs and business models of PSA. Cooperation with Hicron consultants, taking into account their competences in the field of programming and processes specific to the automotive sector, gave us many reasons to be satisfied.


PSA Group - Wikipedia
Peter Windhöfel
IT Director At PSA Group Germany

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