Performance-oriented solution for vehicle allocation in the cloud
Case study

Performance-oriented solution for vehicle allocation in the cloud

Spreadsheet-based process trimmed
from 20 minutes to a few clicks
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About the project

  • Industry
  • Ongoing Partnership
    since 2014
  • This project
  • Location
    US branch,
    HQ in Germany
  • Team size
    5 experts
  • Project approach
    Agile/ Kanban


Complex periodic planning and distribution processes streamlined thanks to the capabilities of Azure Cloud.


  • An internal web application for scheduling and distributing new sports cars between dealers in the U.S. and Canada shaped by .NET & Angular. Project Management, Business Analysis, Architecture Development, & QA​ at its finest.

Explore the case of digitization and automation of processes that were once reliant on Excel.


  • The client, one of the automotive giants, needed a new opening for an existing solution.
  • They had an Excel-based allocation application.
  • The application was using algorithms that would help distribute the delivery of cars to given areas fairly and understandably for dealers.
  • The client relied on Excel files supported by a large number of algorithms that did not fully back up the execution of the process.
  • Over time, the existing application had become difficult to maintain, leading to poor performance.
  • The whole process was based on an ad hoc solution rather than usability and streamlined execution of the business goal.


Cloud-based solution

Agile/ Kanban

5 Team Experts

1 Desktop Application

200+ dealers in the US & Canada
using the solution

1 MVP + iterative product

Our Approach

  • Hicron Software House team evaluated the existing solution and proposed a brand-new system for collecting and analyzing algorithms.
  • We slimmed down the existing stack to only the algorithms used by clients and excluded data irrelevant to the process.
  • The most important data was migrated from the old system to the new cloud-based model. We hosted the new system in the cloud, Azure.
  • We developed a new user interface that’s both intuitive and user-friendly, aligning with the business objectives and user experience.


Our client benefits from a streamlined and more performant application, which serves more than 200 dealers in the U.S., now planning to launch in Canada as well.

After the upgrade, the application became very intuitive 

Moving from Excel files to a custom solution made the allocation process more accurate.   

The migration of the solution to the cloud gave great responsiveness to the system.  

Allocation is performed on a monthly basis.
A 20-minute process now happens in seconds.    

Intuitive UI has made the application more user-friendly. 

Technologies we used

.Net Core 3.0, Angular, Entity Framework, SQL Server, Azure: Web & SQL, SSO

From our library:

Hicron Software House digitizing Automotive supply chain


What our partners say about us

After carefully evaluating suppliers, we decided to try a new approach and start working with a near-shore software house. Cooperation with Hicron Software House was something different, and it turned out to be a great success that brought added value to our company.

With HICRON’s creative ideas and fresh perspective, we reached a new level of our core platform and achieved our business goals.

Many thanks for what you did so far; we are looking forward to more in future!

hdi logo
Jan-Henrik Schulze
Head of Industrial Lines Development at HDI Group

Hicron is a partner who has provided excellent software development services. Their talented software engineers have a strong focus on collaboration and quality. They have helped us in achieving our goals across our cloud platforms at a good pace, without compromising on the quality of our services. Our partnership is professional and solution-focused!

NBS logo
Phil Scott
Director of Software Delivery at NBS

The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future. This project is a huge challenge: not only for us in terms of organization, but also for our partners – including Hicron – in terms of adapting the system to the needs and business models of PSA. Cooperation with Hicron consultants, taking into account their competences in the field of programming and processes specific to the automotive sector, gave us many reasons to be satisfied.


PSA Group - Wikipedia
Peter Windhöfel
IT Director At PSA Group Germany

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